This research examines marketing strategies employed by coffee shop businesses in Banda Aceh, evaluates customer satisfaction, identifies key influencing factors, and assesses the conformity of these strategies with Islamic business ethics. The study focuses on two coffee shops representing different business stages: one well-established and one newly initiated. Employing a qualitative descriptive approach, data were gathered through in-depth interviews, direct observation, and document analysis. Results reveal that both establishments prioritize product quality, ambience, service excellence, and digital promotion as core components of their marketing strategies. Customer satisfaction is shaped by product quality, supporting facilities, and adherence to Islamic business ethics, although certain aspects, notably the provision of prayer facilities, require improvement. The findings underscore that integrating innovation, superior service, and Sharia-compliant practices fosters stronger customer loyalty and supports long- term business sustainability. This study contributes to the understanding of ethical marketing within the coffee shop sector in the context of a Muslim-majority urban environment.