Consumption in Islamic economics is viewed as a positive action that would
contribute to human wellbeing. Islam sees consumption as having a moral agenda and
noble goals rather than viewing it as a mere wants-fulfillment enterprise in a personal
self-pleasure agenda. The goal of consumption in an Islamic framework is not to gain
personal wants satisfaction per se, as such effort would be a waste of time and
meaningless. The goal instead, is to direct the consumption in achieving the individual
and social wellbeing (maṣlaḥah) and the higher purpose of achieving God’s pleasure.
With that perspective, the Qur’ān and Sunnah have laid down the guiding principles in
consumption that would form the framework for consumption behavior in an Islamic
economic perspective. The Islamic economic agents are expected to adopt the Islamic
morality principles in their actual consumption. The orientation of the paper is
normative in nature with the aim of conceptualizing the principles and behavioral
framework of moral consumption in an Islamic perspective and elaborating the goals
and guiding principles of consumption in an Islamic economic framework.