An Analysis of Traveloka’s Advertising Using Propaganda Technique

Ita Farida, 150203007 (2020) An Analysis of Traveloka’s Advertising Using Propaganda Technique. Skripsi thesis, UIN AR-RANIRY.

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Abstract

This study was conducted to analyze the propaganda techniques used by Traveloka in propagating its advertisement. The advertisements which were analyzed in this study were videos taken from 2015 to 2019 to. The analysis was based on point 7 of 10-points’ Jowett and O’Donnell (2012). This study employed descriptive qualitative method to present and elaborate the data. The finding shows that Traveloka used six technique of propaganda in its advertising videos to advertise its services, which were glittering generality, plain folks, card staking, visual symbol of power, music of propaganda and arousal of emotion to promote its products. The use of propaganda technique was one of the reason for the success of Traveloka in attracting the audiences to use its services

Item Type: Thesis (Skripsi)
Additional Information: Main Supervisor : Dr.phil. Saiful Akmal, M. A Co-supervisor : Fera Busfina Zalha, M. A
Subjects: 400 Languages (Bahasa) > 410 Linguistics (Linguistik, Bahasa Indonesia) > 418 Pemakain baku (Linguistik preskriptif)
Divisions: Fakultas Tarbiyah dan Keguruan > S1 Pendidikan Bahasa Inggris
Depositing User: Ita Farida
Date Deposited: 02 Jul 2020 02:35
Last Modified: 02 Jul 2020 02:35
URI: https://repository.ar-raniry.ac.id/id/eprint/12387

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