Writing is one of the English skills that students must master. In fact, the students writing abilities and motivation in learning writing is still remain low. This research uses the "here and now" writing strategy to improve students writing abilities and motivation in learning writing. It used a pre-experimental research method and the questionnaire to collect data. 33 tenth-grade students of SMAN 1 Bireuen participated in this research. The results showed that the "here and now" writing strategy improve students' writing abilities. As the mean score of the post-test is higher than the pre-test (77,27 > 62,06). Moreover, the students were highly motivated in learning writing after the implementation of the "here and now" strategy. It can concluded that the “here and now” writing strategy bring about positive impacts in students’ language learning experiences, offering insights that could inform future educational practices aimed at improving writing skills and learner motivation.