The Language Styles Used By Tiktok’s Ceo During His Congressional Hearings: A Content Analysis

Ahmaddastur, 200203095 (2025) The Language Styles Used By Tiktok’s Ceo During His Congressional Hearings: A Content Analysis. Other thesis, UIN Ar-Raniry Banda Aceh.

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Abstract

This research examines the language styles used by Shou Zi Chew in the video "TikTok CEO Shou Zi Chew testifies before House committee as lawmakers push to ban app." The aim is to identify the different language styles Chew uses and determine the second most dominant style, aside from the formal style, based on Joos' theory. Using qualitative content analysis, the study finds that Chew uses five language styles: formal, consultative, casual, intimate, and frozen. The video contains 70 examples of these styles. The results show that the formal style is the most dominant with 24 terms used (34.29%), followed by the consultative style with 22 instances (31.43%), casual style with 12 cases (17.14%), intimate style happened 7 times (10%), and frozen style occurred 5 times (7.14%). Thus, the research concludes that the consultative language style is the second most frequent type used by Shou Zi Chew in this context.

Item Type: Thesis (Other)
Uncontrolled Keywords: Language style, Shou Zi Chew, Martin Joos' theory.
Subjects: 400 Languages (Bahasa)
Divisions: Fakultas Tarbiyah dan Keguruan > S1 Pendidikan Bahasa Inggris
Depositing User: Ahmaddastur Ahmaddastur
Date Deposited: 06 Jan 2025 03:06
Last Modified: 06 Jan 2025 03:06
URI: https://repository.ar-raniry.ac.id/id/eprint/40625

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