Tourism ambassadors play a crucial role in promoting local destinations to international visitors, serving as cultural and informational bridges between tourists and local attractions. However, using English as the primary language for promotion presents various challenges, particularly for non-native speakers. This study explores the difficulties faced by tourism ambassadors in Aceh and the strategies they employ to overcome these obstacles. Using a qualitative approach, data were collected through semi structured interviews with six tourism ambassadors to gain insights into their experiences, struggles, and adaptive techniques. The findings reveal that language barriers, lack of confidence, limited vocabulary, and difficulty in spontaneous communication are common challenges faced by tourism ambassadors. Additionally, cultural differences and the inability to effectively convey local traditions and historical narratives in English further complicate their role. These challenges often lead to misunderstandings or a reduced ability to engage international tourists effectively. To address these issues, tourism ambassadors adopt various strategies, including continuous English practice through conversation groups, utilizing digital translation tools, enrolling in language training programs, and participating in workshops focused on tourism communication skills. They also develop memorized scripts for key attractions and rely on body language and visual aids to enhance understanding. These efforts significantly improve their ability to communicate with international visitors, ensuring a more immersive and informative tourism experience.